Malone Post 5

I believe there are a number of reasons why children's television programming has become the third most popular gender in the global market.  First of all, many underdeveloped countries or newly developing countries are slowly gaining more access to television because of the expansion and development of technology, at least in a limited way.  What goes hand in hand with this is that multinational corporations such as Viacom are able to buy smaller companies in foreign countries, allowing them to broadcast children's stations such as Nickelodeon in a less expensive way for them.  If someone is in a location with a television that only has access to a few channels, it is nearly certain that one of the channels is showing a children's program at some point.  This may be the case because children's programs are somewhat universal in concept, which makes them easily adapted by different cultures and regions around the entire world.  It is very easy to take already popular programs that showed a great deal of success in America and make them accessible in other regions in the world and predict with strong accuracy that the programs will be successful in other markets as well. According to the artical on children's television programming, Viacom's marketing strategies over the past view year's have led to their ability to globally expand which means Nickelodeon, being a Viacom station and leader in children's television entertaint, has been able to globally expand.  All of these reasons has led to children's television programming becoming the third most watched gender in the entire world.