Malone Post 7

I learned a massive amount about the processes of globalization and localization, for one reason because I didn't kniow a whole lot about these terms before this class started.  I understand the basic concepts a lot better but I still feel I have a lot to learn about both globalization and localization.  I understand that globalization can be a very broad term for different aspects of a region or nation making its way to other parts of the world in some way.  However, after this class and discussing globalization, I think the first thing I think of is a country or regions culture and ideas spreading to other parts of the world rather than physical goods.  I feel like a good example of this is in India with the film industry known as "Bollywood."  The ideas and even the name were assimilated and traveled to Indian culture from the United States and the film industry known as "Hollywood." The film industry exploded and was centralized in Southern California which later got the "Hollywood" name and as an enormous demand for films in the country of India arose, an explosion of a film industry occurred and they adopted the name Bollywood from Hollywood.  This example of globalization, the spreading of culture or ideas, is much more important to me than other aspects of globalization as well as much more interesting.  I think there is more to be studied and learned when looking at this portion of globalization. 

Malone Post 6

The article title "Arab Media Lagging Behind" can be linked to the presentation by our guest speaker in a couple of different ways.  First of all, the timeliness of the news reporting is not as up to the minute as it is in the United States and other Western cultures.  There is usually a lag time between events happening and them being reported to the public that is much greater than the nearly constant "live" reporting that occurs in the United States.  This may be because of a couple of reasons.  First of all, in some middle eastern countries the government controls what the media shows the public.  Therefore, the government must have time to process the news after it happens and decide what they want to media to show and how they want them to show it.  Secondly, some Arabic countries do not have access to the same technology or resources to get the news to the public as fast as it is in the United States.  The reasons may be the reasons for the conception that the Arab media is lagging behind as the article is titled. 

Malone Post 5

I believe there are a number of reasons why children's television programming has become the third most popular gender in the global market.  First of all, many underdeveloped countries or newly developing countries are slowly gaining more access to television because of the expansion and development of technology, at least in a limited way.  What goes hand in hand with this is that multinational corporations such as Viacom are able to buy smaller companies in foreign countries, allowing them to broadcast children's stations such as Nickelodeon in a less expensive way for them.  If someone is in a location with a television that only has access to a few channels, it is nearly certain that one of the channels is showing a children's program at some point.  This may be the case because children's programs are somewhat universal in concept, which makes them easily adapted by different cultures and regions around the entire world.  It is very easy to take already popular programs that showed a great deal of success in America and make them accessible in other regions in the world and predict with strong accuracy that the programs will be successful in other markets as well. According to the artical on children's television programming, Viacom's marketing strategies over the past view year's have led to their ability to globally expand which means Nickelodeon, being a Viacom station and leader in children's television entertaint, has been able to globally expand.  All of these reasons has led to children's television programming becoming the third most watched gender in the entire world. 

Malone Post 3

I decided to go visit the Univision website and become acquainted with what exactly Univision is and what its goals are.  Univision is a media corporation that aims to serve the growing Hispanic community in the United States.  While exploring the website I made of number of interesting observations.  First of all, I thought it was slightly strange that the headquarters of Univision were based in New York City.  I found that odd because New York City is not known for having a particularly high population of Hispanic people.  I would have assumed the headquarters be based in the southwestern part of the United States or Texas or Miami.  Secondly, I thought it was rather remarkable that the Univision Network is one of the top five networks in the entire country regardless of language.  I wouldn't think that a Spanish channel would be able to compete with all of the other English channels and be that popular.  But then again, the population of Hispanics is nearly the same as the population of caucasians in this country so maybe it shouldn't have surprised me.  Furthermore, when reading some of the press release headlines on the website, I thought it was interesting that about half of them were about the rising Hispanic population in certain states in the country.  I would have thought their press releases would have been much more geared toward what their company was actually doing rather than just numbers from the census about how Hispanic populations in certain states are increasing even more than expected.  However, I did find some of the states on the releases were surprising and I wouldn't have guessed that the Hispanic population would be growing so fast; for example Vermont. 

Malone Post 2

There are probably many reasons for Hollywood's global domination of film production and distribution.  American society may have a slightly larger infatuation with entertainment such as movies, but also including music, television, and sports.  It seems to me that many Americans that are in the middle-income of the economy and higher spend a larger of their income on entertainment such as movies than most other countries.  In addition, the film industry somewhat originated in Hollywood so it had a head start on the rest of the world.  It is natural for the nucleus or origin of something to continue to be the place of dominance for something.  American society may also encourage the "celebrity life" and everybody thinks they can go to Hollywood to become a famous movie star.  There are probably many reasons for Hollywood's global domination of film production and distribution.  American society may have a slightly larger infatuation with entertainment such as movies, but also including music, television, and sports.  It seems to me that many Americans that are in the middle-income of the economy and higher spend a larger of their income on entertainment such as movies than most other countries.  In addition, the film industry somewhat originated in Hollywood so it had a head start on the rest of the world.  It is natural for the nucleus or origin of something to continue to be the place of dominance for something.  American society may also encourage the "celebrity life" and everybody thinks they can go to Hollywood to become a famous movie star. 

Malone Post 1

I think it is fair to say that US-dominated Western news media shapes the global news agenda.  Most of the major players of the news media that control the world's flow of information are from Western culture.  I imagine it as a hierarchy where the major Western players are at the top and they have the first chance to shape the news in the media.  The information then trickles down to the smaller players and onto other cultures in the world.  But it it is always starting at the top with the large Western corporations then they are able to control many aspects of the information: what part of the message is communicated, how it can be perceived, etc.  To summarize simply, the more powerful players at the top are able to shape how the rest of the world receives its news.  If the power of the media was more spread out and even and there were many players that were on the same level then the world might have a far different view of things. People in the Western culture might not have the assumption that Western culture is the "right" culture and everyone else in the world should change and adapt to the same way of life.