Sunday, February 27, 2011
Malone Post 3
I decided to go visit the Univision website and become acquainted with what exactly Univision is and what its goals are. Univision is a media corporation that aims to serve the growing Hispanic community in the United States. While exploring the website I made of number of interesting observations. First of all, I thought it was slightly strange that the headquarters of Univision were based in New York City. I found that odd because New York City is not known for having a particularly high population of Hispanic people. I would have assumed the headquarters be based in the southwestern part of the United States or Texas or Miami. Secondly, I thought it was rather remarkable that the Univision Network is one of the top five networks in the entire country regardless of language. I wouldn't think that a Spanish channel would be able to compete with all of the other English channels and be that popular. But then again, the population of Hispanics is nearly the same as the population of caucasians in this country so maybe it shouldn't have surprised me. Furthermore, when reading some of the press release headlines on the website, I thought it was interesting that about half of them were about the rising Hispanic population in certain states in the country. I would have thought their press releases would have been much more geared toward what their company was actually doing rather than just numbers from the census about how Hispanic populations in certain states are increasing even more than expected. However, I did find some of the states on the releases were surprising and I wouldn't have guessed that the Hispanic population would be growing so fast; for example Vermont.
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